Suave Professionals NEW Keratin Infusion 30 Day Smoothing Kit Makes its TV Debut on NBC’s “Fashion Star”

by Amelia Old
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On last night’s episode of NBC’s “Fashion Star,” Suave Professionals® NEW Keratin Infusion™ 30 Day Smoothing Kit stepped into the spotlight as Celebrity Stylist Theodore Leaf used it to transform model Jordyn’s unmanageable hair into a smooth, shiny ‘do. Check out the webisode here to watch the full transformation.  Bonus: Theodore checks in with Jordyn two weeks after her treatment so be sure to stay tuned through the end to see the results!


After hearing the rumor that model Jordyn straightens her hair every day, Theodore jumps at the chance to tame her unruly mane with the NEW Suave Professionals® Keratin Infusion™ 30 Day Smoothing Kit.  As someone who has worked with Jordyn’s hair recently, Theodore knows first-hand that she has the perfect hair type for the smoothing kit. Viewers at home should take the “Is the Kit Right for Me?” quiz online before using the kit to find out if the product is right for them.  ­­­­­­­


The Suave Professionals® Keratin Infusion™ 30 Day Smoothing Kit is a chemical treatment that is a simple, at-home alternative to expensive salon keratin treatments.  The kit is formulated with Keralock™ Technology to condition hair, leaving it smooth, shiny and easier to style for up to 30 days. Watch the webisode to see how Jordyn applies the three steps, revealing smooth, shiny locks she can’t live without!


Step 1: First, Jordyn washes and towel dries her hair, just removing the excess moisture and ensuring that the hair is still damp for the treatment. She then applies Suave Professionals® Keratin Infusion™ Smoothing Cream to every section of the hair, starting at the nape and working her way up until all hair is covered. Theodore ensures she combs each section for even distribution. After waiting twenty five minutes, the appropriate amount of time for Jordyn’s hair type as illustrated in the kit’s instructions, Theodore is amazed at how much smoother her hair looks wet after only step one!


Step 2: After rinsing thoroughly with water (no shampoo), Jordyn applies Suave Professionals® Keratin Infusion™ Cuticle Seal Cream exactly as she did in step one, starting from the nape and moving her way up to the front until all hair is saturated.  After the bottle has been applied, she sits for seven minutes, combing a few times while she waits to keep hair straight. Then, she rinses again without shampooing. 


Step 3: Last and final step! Jordyn applies Suave Professionals® Keratin Infusion™ Heat Defense Leave-In Conditioner, which Theodore recommends using prior to heat styling to protect hair while adding extra conditioning. Jordyn finishes off the treatment by blow drying her hair as she normally would and voila, she’s excited to reveal her smooth, soft hair confessing, “It feels so great and soft already, I love it!”


As a reminder, the Suave Professionals® Keratin Infusion™ 30 Day Smoothing Kit is intended only for certain hair types.  For example, the kit cannot be used on hair that has ever been bleached, highlighted, double-processed, permed or chemically straightened.   In addition to the quiz, consumers can view how-to videos online, read the easy-to-follow instruction insert and do a strand test before using the kit.


Also, check out the entire Suave Professionals® Keratin Infusion™ Range that includes Dry Shampoo, Smoothing Shampoo and Conditioner, Color Care Shampoo and Conditioner, Heat Defense Leave-In Conditioner and Smooth & Shine Serum, all designed to transform hair into sleek, smooth perfection so it’s easier to style.


Get in on the fun and head to Suave Beauty on Facebook to take our quiz from last night’s episode for a chance to win one of five $100 H&M gift cards or a Suave Professionals® Keratin Infusion™ Dry Shampoo.

See Suave Professionals® and “Fashion Star” every Tuesday at 10/9c on NBC.


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