Backstage with Ouidad at #MBFW

Timo Weiland’s signature pops of color, custom prints, and modern interpretations of classic silhouettes speak to their uptown meets downtown approach to design.  Ouidad decided to go with a similar free spirited hair look.  The look was surfers gone wild.  The Timo Weiland fashion house is relaxed, young, and trendy… think Hawaii in the 60s and the 70s.  Ouidad went for natural, relaxed styles… loose updos and a few hats.   They created a look of urban beauty and glamour, and to do that they used the Ouidad Climate Control Heat and Humidity Gel, Tress Effects Styling Gel and Play Curl Volumizing Foam.  "This season you’re going to see lots and lots of texture.  You’re going to see free, loose curls… tight curls… freedom!  It’s all about expressing yourself and being free", says Ouidad.

Stylists used small amounts of Ouidad Climate Control Heat and Humidity Gel, Tress Effects Styling Gel and Play Curl Volumizing Mousse on models before pulling hair into loose, low ponytails and twisting under.

Some were finished with oversize, backwards baseball caps while others were twisted into more polished twists.