ORLY Creates Limited-Time Nail Color Collection inspired by the movie
ORLY International recently announced they have created a limited-time nail color collection in partnership with Warner Bros. Pictures in conjunction with the release of Tim Burton’s “Dark Shadows,” starring Johnny Depp, Michelle Pfeiffer and Helena Bonham Carter, set to open on May 11, 2012.
“ORLY strives to deliver innovative products and trend-focused nail shades,” said Jeff Pink, President and CEO of ORLY International. “The adventurous theme of ‘Dark Shadows’ was a perfect fit with our brand and the fashion colors we created for this collection.”
The collection will include four lacquers, with names and shades that reflect the dark humor conveyed in the film.
In support of the limited-time collection, ORLY will launch a “Dark Shadows” sweepstakes on their Facebook page April 1 – May 12, 2012 where the winner will receive a private screening at a movie theater near the their home for up to 50 guests.
The four lacquers in the color collection include:
Mysterious Curse: Purple Duochrome Shimmer
Buried Alive: Rich Brown Shimmer
Grave Mistake: Deep Red Crème
Decades of Dysfunction: Pale Pink Crème
All ORLY Nail Lacquers are free of DBP, Toluene and all traces of Formaldehyde and Formaldehyde Resin.
The ORLY Color Collection inspired by the movie, Dark Shadows will be available in May 2012 for $8.50 each at orlybeauty.com and Sally Beauty and Ulta.
About ORLY International
Jeff Pink founded ORLY in 1975 with a simple idea: to innovate natural nail care. By creating leading-edge products and tools designed not only to beautify, but to respond to the needs of salon professionals, ORLY’s beauty experts have redefined nail care and nail fashion. ORLY’s dynamic color palette includes over 150 Lacquer shades that are completely free of DBP, formaldehyde and toluene. As much a trendsetter as a nail care innovator, ORLY also introduced the first-ever iconic nail look: the Original French Manicure® and reinvented Lacquer application with the award-winning Gripper Cap™. ORLY embodies quality that beauty professionals in over 100 countries worldwide rely upon.
About Dark Shadows
Director Tim Burton brings the cult classic series “Dark Shadows” to the big screen in a gothic comedy featuring an all-star cast.
In the year 1752, Joshua and Naomi Collins, with young son Barnabas, set sail from England to start a new life in America. Two decades later Barnabas is the master of Collinwood Manor—rich, powerful and an inveterate playboy…until he makes the grave mistake of breaking the heart of Angelique Bouchard, who dooms him to a fate worse than death: turning him into a vampire, and then burying him alive. Two centuries pass before Barnabas is freed from his tomb and emerges into the very changed world of 1972. He returns to Collinwood Manor to find that his once-grand estate has fallen into ruin and the dysfunctional remnants of the Collins family have fared little better, each harboring their own dark secrets.
“Dark Shadows” stars Johnny Depp, Michelle Pfeiffer, Helena Bonham Carter, Eva Green, Jackie Earle Haley, Jonny Lee Miller, Chloe Grace Moretz, Bella Heathcote and Gulliver McGrath.
Burton directed the film from a screenplay by Seth Grahame-Smith, story by John August and Grahame-Smith, based on the television series created by Dan Curtis. The producers are Richard D. Zanuck Graham King, Johnny Depp, Christi Dembrowski, and David Kennedy, with Chris Lebenzon, Tim Headington and Bruce Berman serving as executive producers.
A Warner Bros. Pictures presentation in association with Village Roadshow Pictures, an Infinitum Nihil/GK Films/Zanuck Company production, a Tim Burton film. Opening on May 11, 2012, “Dark Shadows” will be distributed worldwide in theatres and IMAX by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and in select territories by Village Roadshow Pictures.